Idea, editorial concept, concept graphic and design ... FOOD & TRAVEL CONCEPT STORE is an entirely new concept as a magazine-menu, entirely created by me.
FOOD & TRAVEL CONCEPT STORE is a restaurant in the Old Center in Bucharest, which attracted gourmet customers, eager to experience the taste of authentic dishes from different countries of the world. It started as a Greek tavern and expanded, managing to offer its customers culinary experiences from different corners of the world, including exotic areas. For this restaurant I made posters, banners, people stopper and restaurant collages. But the biggest project was the menu-magazine.
Everything started from the need of a different menu … After various numbers of this menu restaurant, I felt the need for something different. The idea of the menu-magazine belonged totally to me. She was embraced by the owner of the restaurant and thus arrived at the tables of her clients, illustrating graphically and presenting editorial destinations around the world on gastronomy. FOOD & TRAVEL CONCEPT STORE was made in 30 pages, each country presenting another design. Graphic style, colors, fonts, and content is a combination of creative and marketing purposes.
The menu-magazine was printed and offered to every customer at the table, in order to develop the culinary experiences, translating it into a loyal customer. It has been worked in In Design, Photoshop and Illustrator and is one of my soul projects on culinary tourism.